McDonalds to serve vegetarian menu in Jerusalem, Israel
McDonalds has announced it will offer a vegetarian menu at its stores in Israel in an effort to help the country avoid the importation of meat.
The restaurant chain said on Tuesday that it will now offer a menu of vegetarian options for customers to choose from in stores, including a salad, soups and pasta, as well as chicken and beef burgers, chicken nuggets, sandwiches and wraps.
The company said that its Israeli franchisees will also be allowed to serve meatless burgers.
The move follows a successful pilot program that saw some restaurants opt to serve the meatless menu.
It was also welcomed by the Rabbinical Council of Israel, which urged the Israeli government to ensure that food that is not prepared in accordance with halakhic requirements remains kosher and safe for consumption.
McDonalds said that the vegetarian menu is aimed at encouraging customers to eat more locally-sourced produce and other products.
It also said that it would be introducing more vegan and vegetarian products, such as chicken nugget sandwiches and the chicken nog, in its stores.
The chain has not yet set a date for when it will open up to its Israeli customers.